Unverified Claims Made by Hospitals Advertising for Robotic Surgery
Written By: Rheingold, Giuffra, Ruffo & Plotkin LLP
Posted by Paul Rheingold, Esq.
Dr. Maria Schiavone from Columbia University in New York recently presented a paper at a meeting of the Society of Gynecologic Oncology. She had studied the claims made by hospitals which had purchased the da Vinci Robotic Surgical System. She said most of the claims were unverified and overly emotional.
There was no data to support claims recoveries from robotic surgery were shorter, or that there was less blood loss and scarring. Some even made claims that there were improved cancer outcomes. Such claims should be evidence based, she observed.
She also was critical of a website's statements which made emotional claims, like referring to "loved ones."
The doctor also observed that the language used in many websites was identical, which suggested that the manufactuer was providing this language, along with stock photos, to its purchasers.