Big Pharma Spends Billions On Samples
Drug samples and gifts to doctors are often the subject of criticism because of concerns on how they influence doctors' prescribing habits. Many physicians are aware of the conflict on interest and refuse gifts and drug samples from companies. Most, however, do not.
Pfizer provided $35 million in gifts to doctors in the first half of 2009 alone. It will be interesting to see what the new disclosure requirements reveal about pharmaceutical marketing practices and how they effect prescribing patterns. Contact Rheingold, Giuffra, Ruffo & Plotkin LLP for a free consultation.
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